“This is Palestinian falafel, and this is my Palestinian grandmother,” TikTok creator Vegan Bodegacat says in a voiceover as her grandmother blends soaked chickpeas with fresh parsley, then scoops the mixture into hot oil, where it quickly browns.

“… I’ve been spending my days feeling helpless and hopeless, but it’s better to focus on small changes and contributions we can make, which is why I’ll be donating all the money I make from TikTok over the next few months toward humanitarian aid efforts in Gaza.”

The falafel video went viral, so she made another video with a recipe for stuffed squash. That one also went viral, so next, she shared her grandmother’s recipe for grape leaves. The trend continued.

“The three videos I have of my grandma’s recipes are at over a million views each now,” Vegan Bodegacat told TechCrunch. “Each one of them has raised about $1,000.”

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