Shrinkflation: you’re right, from gin to butter, quantity and quality are taking a hit

Shrinkflation: you’re right, from gin to butter, quantity and quality are taking a hit
By: The Guardian Posted On: October 21, 2023 View: 36

The staples of your weekly shop are changing fast … and it’s not only in sizeYou take the spreadable butter out of the fridge and put it on your bagel; you are sure it is more watery than it used to be. You pick up the bagel and some filling falls out – is the hole bigger? The coffee seems to have run out again, so you seriously consider a stiff drink but your gin seems to have less kick than it used to.After you’ve eaten, you wash your hands – the bar doesn’t seem as big and there’s less lather – and then you squeeze out the last toothpaste from a tube you’re sure used to last longer. You wonder: is everything a bit worse than it used to be? Continue reading...

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