Sales at supermarkets rise as consumer confidence improves, only slightly dampened by wet weatherBusiness live – latest updatesFalling inflation, football fans and fake tan drove supermarket shopping in recent weeks, when improving consumer confidence and excitement around the men’s Euros tournament were only slightly dampened by wet weather.Sales at supermarkets increased by 2.2% year on year over the four weeks to 7 July, with football fans driving up purchases of beers, crisps and snacks on match days. Continue reading...