Bud Light has lost hundreds of millions of dollars since it teamed up with the transgender influencer Dylan Mulvaney for a partnership in April of last year. Though Bud Light has been frantically trying to save the brand over the past few months, a former executive with Anheuser-Busch is speaking out to say that they have not “done a good job.”
Bud Light Tries to Salvage Brand with Super Bowl Ad Campaign.
Bud Light is using an expensive Super Bowl ad campaign to attempt to resurrect its image and win back beer drinkers. The brand hopes customers will forget its affair with a transgender TikToker Dylan Mulvaney.
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