As ever, Prince Harry is Meghan Markle’s no. 1 fan.

Amid the launch of his wife's lifestyle brand As Ever—originally known as American Riviera Orchard—the Duke of Sussex gave a rare comment about her foray into the business world.

“I am so happy for my wife and fully support absolutely everything she’s done and continues to do,” Harry told People in an article published April 15. “I'm incredibly proud.”

Of course, the 40-year-old’s vocal support for Meghan, 43, is nothing new. During the season one finale of her Netflix lifestyle series With Love, Meghan, Harry beamed as he made a cameo at a brunch thrown by the Duchess in celebration of her new company.

“You did a really great job,” he told his wife after the two shared a kiss. “I love it.”

And Meghan—who shares Prince Archie, 5, and Princess Lilibet, 3, with Harry—is just as supportive in return. In fact, she seemingly included a tribute to her husband in the logo for As Ever by including a palm tree as a nod to their home in California.